{"id":2398,"date":"2026-01-12T08:49:07","date_gmt":"2026-01-12T08:49:07","guid":{"rendered":"https:\/\/www.borcellana.com\/?p=2398"},"modified":"2026-01-12T08:49:33","modified_gmt":"2026-01-12T08:49:33","slug":"pet-consumption-is-shifting-from-rigid-needs-to-emotional-needs","status":"publish","type":"post","link":"https:\/\/www.borcellana.com\/zh\/pet-consumption-is-shifting-from-rigid-needs-to-emotional-needs\/","title":{"rendered":"Pet Consumption is Shifting from &#8220;Rigid Needs&#8221; to &#8220;Emotional Needs&#8221;"},"content":{"rendered":"<p>According to Statista data, the global pet care market exceeded $230 billion in 2024, with niche sectors such as pet travel and smart care growing at an annual rate of over 15%. Behind this lies a clear trend: upgrading from basic functions like &#8220;feeding, keeping warm, and cleaning&#8221; to emotional values such as &#8220;companionship, peace of mind, aesthetics, and a sense of ritual.&#8221; Pets are no longer just objects to be cared for; they are understood and respected as family members.<\/p><p>When demand shifts to emotions, products must evolve from being &#8220;functional&#8221; to being &#8220;thoughtful and heartwarming.&#8221; Borcellana&#8217;s pet air conditioning products are a direct response to this insight:<\/p><ul class=\"wp-block-list\"><li><strong>Temperature \u2260 Direct Airflow<\/strong>: It offers true year-round comfort. Three temperature settings\u201416\u00b0C cooling, 32\u00b0C heating, and 25\u00b0C constant temperature\u2014help pets avoid discomfort caused by sudden temperature changes and direct airflow.<\/li>\n\n<li><strong>Home \u2260 Compromised Placement<\/strong>: It integrates into the aesthetics of your space. Made with eco-friendly, adhesive-free wood and featuring rounded edges and concealed ventilation, it harmonizes with furniture and ensures safety like a true home.<\/li>\n\n<li><strong>Pet Care \u2260 Tedious Maintenance<\/strong>: It simplifies daily rituals. With 5-minute tool-free assembly and modular cleaning, even during shedding season, it\u2019s easy to manage without diluting the emotional value with &#8220;chores.&#8221;<\/li><\/ul><p>These seemingly &#8220;minor details&#8221; actually correspond to the emotional needs of the new generation of pet owners:<\/p><ul class=\"wp-block-list\"><li><strong>From &#8220;Don\u2019t Overheat\/Freeze&#8221; to &#8220;You\u2019re Comfortable Anytime&#8221;<\/strong>: Temperature control is not just about numbers; it\u2019s a gentle approach to life.<\/li>\n\n<li><strong>From &#8220;Buying a Bed&#8221; to &#8220;Creating a Home for You&#8221;<\/strong>: Space is a container for safety and a sense of belonging.<\/li>\n\n<li><strong>From &#8220;Feature Overload&#8221; to &#8220;Balancing Aesthetics and Health&#8221;<\/strong>: A home is not a warehouse; materials and design are part of respecting companionship.<\/li><\/ul><p>With three adjustable temperature settings (16\u00b0C cooling, 25\u00b0C constant temperature, 32\u00b0C heating), indirect airflow, and circulating ventilation, it provides true year-round comfort. Eco-friendly adhesive-free wood, rounded edges, and concealed air ducts allow it to blend into the space like furniture and ensure safety like home. With 5-minute tool-free assembly and modular cleaning, even during shedding season, it\u2019s quick and easy to manage. Pets and humans alike can enjoy the same comfort, all year round.<\/p><p>Amid the rapid growth of pet travel and smart care, we continue to iterate on more scenario-based and humanized temperature control solutions. From pet air-conditioned houses to pet air-conditioned strollers, from circulating ventilation to airflow avoidance design, we use professional technology to carry emotional value, making &#8220;shared comfort for pets and humans, all year round&#8221; a daily reality.<\/p>","protected":false},"excerpt":{"rendered":"<p>According to Statista data, the global pet care market exceeded $230 billion in 2024, with niche sectors such as pet travel and smart care growing at an annual rate of over 15%. Behind this lies [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[46,26],"class_list":["post-2398","post","type-post","status-publish","format-standard","hentry","category-blog","tag-borcellana-2","tag-air-conditioner-for-pets"],"views":24,"_links":{"self":[{"href":"https:\/\/www.borcellana.com\/zh\/wp-json\/wp\/v2\/posts\/2398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.borcellana.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.borcellana.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.borcellana.com\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borcellana.com\/zh\/wp-json\/wp\/v2\/comments?post=2398"}],"version-history":[{"count":2,"href":"https:\/\/www.borcellana.com\/zh\/wp-json\/wp\/v2\/posts\/2398\/revisions"}],"predecessor-version":[{"id":2400,"href":"https:\/\/www.borcellana.com\/zh\/wp-json\/wp\/v2\/posts\/2398\/revisions\/2400"}],"wp:attachment":[{"href":"https:\/\/www.borcellana.com\/zh\/wp-json\/wp\/v2\/media?parent=2398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.borcellana.com\/zh\/wp-json\/wp\/v2\/categories?post=2398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.borcellana.com\/zh\/wp-json\/wp\/v2\/tags?post=2398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}